Behind the Scenes: "Serve Denton"
THIS POST IS A PART OF A SERIES DIVING BEHIND THE SCENES OF SOME OF OUR FAVORITE PROJECTS. TO VIEW MORE, CLICK HERE.
We were approached by Serve Denton to create a short promo piece to encapsulate all that Serve Denton does, why they exist, and how they're helping their community. Serve Denton is an organization in Denton that exists to empower and support non-profits that open doors to people to become self-sufficient. Their goal is to help non-profits better collaborate with one another, show people in our community where they can get involved, and create opportunities for many people in need to become self-sufficient when they find the help they need all in one place. In short– Serve Denton is a non-profit that helps non-profits.
After throwing around a few different ideas– including a narrative short and a mini-doc focused on one of many people that Serve Denton has helped– we landed on a documentary-promo piece that focuses more on the non-profits that partner with Serve Denton and the good they do for the community. With representatives from the many non-profits guiding the narrative of the piece, we shot some b-roll that captures the essence of Denton and what these non-profits do.
Overall, we wanted this piece to feel friendly and familiar but also clean and professional. We decided to go with a lot of soft, far-side key lighting and little to no fill for the interviews. We were able to shoot the interviews in Serve Denton's new building which at the time was basically a very large empty warehouse.
We mainly used a Hive Wasp 250 Plasma Par bouncing into a 6x6 unbleached muslin as a far-side key, two 4-foot Quasar LED tubes to wrap the key around the front, and a 1x1 Westcott Flexlight for a backlight for our interview setups.
To get that natural, approachable feeling we made the decision to shoot handheld for most of the b-roll and to use all natural light.
Because Serve Denton is so specifically localized to Denton County we knew that we wanted to show Denton in a way that almost makes the city a character in the film. To do that we knew that drone footage was going to be the best way to show Denton in that way. So we called Daniel's brother, Steve Combs, who is a talented drone operator to come and film all these shots for us–he did a killer job.